Top 3 Member Recruitment Strategies for Nonprofits
Having support from community members in any capacity is fundamental and essential to the success of your nonprofit. However, many nonprofits require more from their community members than just volunteering once or twice; they require sustained commitment and dedication. For example, organizations such as Seedling and the Boys and Girls Club need community members that will go above and beyond as mentors in order to make a true impact. It can be difficult and tricky at times to recruit these kinds of members. Here are three strategies to recruit new, dedicated members to your organization:
1. Member cultivation events
Host events that involve current members to cultivate your relationship with them to keep them engaged with your organization. You can also invite prospective members to join to spark future relationships.
At these events, you can network for potential members, give project status reports, and explain what membership entails. However, the composition of these events depend on who your members are and what you want them to do for your organization. Philanthropitch, for example, invites Friends of Philanthropitch (FOPs), who donated funds for the event, to discuss the impact of the event and hear from the nonprofits that received money. We are also allowing the FOPs to invite a friend who might be interested in joining the program. By doing so, we are cultivating both the relationship of current and future members.
2. Engaging social media campaigns
Engaging supporters through social media campaigns is a great, free way to maintain and grow your member base. Social media is a powerful tool to reach a diverse and large range of people. One very successful example of engaging active members through social media is Charity: Water.
Charity: Water raises money to bring clean water to over thousands of people in need. They conduct social media campaigns that are wildly successful, fostering donations and engaged members across the world. They reached out to followers and told them they could do anything to raise money -- climb a mountain, sell tote bags, run a marathon, sell lemonade. You could. All they had to do was set up a campaign page and share on social media, where people from across the world can donate. After the campaign is over, you get to see where the donations are going and how they impact those in need. The 2015 campaign raised more than $1.8 million.
3. Video testimonials from excited members
Testimonial videos give prospective members a glimpse of what it’s like to be a member of your organization. Members can explain what they do with your organization and talk about the impact they are making by helping others. Investing in professional videographers will help make your video testimonials look uniform, professional, and interesting.
Philanthropitch is using Amanda Horvath to film testimonials to create enjoyable yet informative videos to make the brand stand out.
Following these three strategies to gain new members will ensure that your organization can sustain and grow its dedicated community member base.